Week 44 2025 Market Updates
🚨 ALERT: Strawberries
Multiple weather events across California and Mexico over the past two weeks have severely impacted the strawberry harvest. Very few strawberries will be available until Florida begins production in December. Orders will be prorated and shipped as available; however, we do not expect any berries without quality issues. If you have not reduced your allocation, now is the time.
Apples
New crop varieties are currently in peak harvest, with the exception of the Cosmic Crisp, which will begin in December. This year’s harvest has yielded a large crop, offering plenty of promotable opportunities through spring.
Berries
- Blueberries: Imports from Peru are arriving. Quality and supply are good, with additional regions beginning harvest in the next two weeks. Volume should remain promotable through the end of the year.
- Blackberries & Raspberries: Volumes are improving as Mexico has reached peak production, stabilizing the market. Both should be promotable through year-end.
Citrus
- Clementines: Chile is currently the primary harvest region, carrying us through until California begins in early November.
- Lemons: Markets remain tight as demand continues to exceed supply.
- Navels: Steady on imports for now, but high demand is expected until California harvests begin in two weeks.
- Limes: Good supply from Mexico.
Eastern Vegetables
- Cucumbers: Good supply from Georgia and North Carolina; Florida is just beginning.
- Green Peppers: Good supply from Georgia; Florida starts in two weeks.
- Green Beans: Good supply from Georgia and Virginia.
- Zucchini & Yellow Squash: Good supply, though tightening. Available from Georgia and Florida.
- Corn: Moderate supply from Florida.
- Eggplant: Moderate supply from Georgia.
- Green Cabbage: Good supply from North Carolina and Georgia.
- Fall Squash: Good supply; Michigan product will continue for a few more weeks.
Grapes
California grapes remain well-supplied, and promotional opportunities should be available through November. However, recent heavy rain in the growing regions has affected the supply.
Hothouse
- Beefsteaks: Fair supply. Mexico is producing good quality and size, but yields are not meeting demand.
- Tomatoes on the Vine: Good supply. Mexico will continue production through spring.
- Colored Peppers: Good supply from Mexico through spring.
- European Cucumbers: Good supply with excellent volume from Mexico.
- Mini Cucumbers: Fair supply. Mexico will build volume over the next few weeks.
- Snacking Tomatoes: Fair supply. Low yields in Mexico; Canada is done until spring.
Lettuce & Leafy Greens
Heavy rainfall in California has caused short-term harvest challenges for lettuce, leafy greens, broccoli, cauliflower, and other salad vegetables. The Huron region received over 20% of its typical annual rainfall in the past two weeks.
Melons
- Watermelons: Good supply from South Florida.
- Cantaloupes & Honeydew: Cantaloupe volume has improved with arrivals from Guatemala. Honeydew imports are expected next week.
Onions
Oversupply of yellow, red, and white onions. Sweets are in moderate supply from Peru.
Pears
Excellent supply. Bartlett and Bosc pear harvest has begun in Washington.
Potatoes
- Russet: New crop harvest is essentially complete. Excellent supply, especially for bagging sizes. Markets will be well-supplied through the holidays.
- Red & Gold: Great supply from multiple regions, including Idaho and Washington.
- Sweet: New crop harvest is well underway with excellent supply.
Tomatoes
- Romas: Good supply. Currently domestic from Tennessee; Florida starts in two weeks. Mexico yields are increasing.
- Round Tomatoes: Good supply from both domestic sources and Mexico.
- Grape Tomatoes: Good domestic supply from Florida.
Tropical
- Avocados: Excellent supply. Very promotable. Mexico is in full swing.
- Honey Mangos: Will be available in two weeks.
- Mangos: Tight supply with elevated market pricing.
- Dragon Fruit: Moderate supply from Ecuador, arriving via Southern Florida.
- Limes: Good supply with promotable volumes from Mexico.
