WEEK 27 • 2026 MARKET UPDATE - HAPPY 4TH OF JULY
Corn
Supply has tightened due to recent rains and strong holiday demand. We are covering current volume needs, but challenges are expected to continue over the next week.
Melons
Watermelon Bins:
Recent rain followed by heat across several growing regions has impacted quality and supply during the critical holiday period. Supply has improved this week, with Georgia leading production and the Carolinas expected to begin harvesting within the next week.
Cantaloupes & Honeydews:
Demand continues to exceed supply. Extreme weather-related challenges have limited western production, placing significant pressure on eastern growers to meet strong demand. Short supplies are expected to continue for the next several weeks.
Strawberries
Santa Maria has finished for the season. Quality is improving from Watsonville and Salinas, helping ease market pressure. Promotable volumes are expected throughout July.
Lettuce & Leafy Greens
Supplies remain extremely tight, with elevated markets. Quality has improved, but yields continue to run below normal expectations.
Apples
Markets remain stable, although costs are gradually increasing as summer progresses. Gala and Honeycrisp varieties continue to strengthen as old-crop inventories tighten ahead of the new crop.
Asparagus
Domestic and Canadian asparagus seasons are winding down, with Northern Michigan and Southern Ontario being the final producing regions. Once these programs conclude, supply will transition entirely to Peru and Mexico for the remainder of the year, resulting in tighter availability.
Bush Berries
Blueberries:
Supply remains stable from New Jersey, Michigan, and the Pacific Northwest. New Jersey should continue shipping for another week. Steady volumes and promotional opportunities are expected by mid-July.
Raspberries:
Supply is strong from Mexico. Recent rains have created some quality concerns and may impact peak production forecasts for mid-July, though the full effect remains uncertain.
Blackberries:
Georgia ended its season early due to excessive rain. North Carolina continues to ship limited volumes, while Mexico remains in full production despite recent rainfall. Markets are strengthening as growers manage quality concerns with stricter grading.
Carrots
Supply has fully recovered from winter and spring challenges.
Cherries
Washington production is at its peak but is expected to decline rapidly over the next two weeks. Markets have already increased and are expected to remain elevated until British Columbia begins harvesting in mid-July.
Chili Peppers
Chiles:
Good supplies are currently available.
Mini Sweet Peppers:
Good supply with production from Baja and Jalisco, Mexico. Quality and color remain strong with no major issues expected.
Citrus
General Citrus:
Imported quality and availability remain strong.
Clementines:
New arrivals are complementing the Peruvian and Uruguayan seasons, with availability expected to continue improving.
Navels:
The industry has transitioned to imported fruit. Early-season imported fruit quality will improve as the season progresses.
Lemons:
The Argentine import season is underway. Supply is moderate but improving.
Limes:
Plentiful supply with strong promotional opportunities available.
Eastern Vegetables
Zucchini & Yellow Squash:
Strong supply across Georgia, North Carolina, Tennessee, and New Jersey. Quality remains good, and volumes support promotional opportunities.
Cucumbers:
Moderate supply. Georgia and North Carolina are nearing the end of their seasons, while Virginia, New Jersey, and Michigan are beginning production. New York is expected to start in the coming weeks.
Green Peppers:
Light to moderate supply. Georgia has approximately two weeks remaining, while North Carolina's season has started slowly due to heat-related growing challenges. Supply should improve as New Jersey and Michigan come online.
Green Beans:
Light supply. Georgia's season ended early due to rain. North Carolina volumes remain limited, while Virginia is expected to improve. Michigan and New York are anticipated to begin harvesting within two weeks.
Eggplant:
Good supply. Increased production in Georgia has improved availability, with North Carolina expected to begin harvesting within 10 days.
Green Cabbage:
Good supply from Georgia and North Carolina.
Fall Squash:
Moderate supply. Eastern availability remains limited, and Mexico continues to support the category until fall production begins.
Grapes
California's Central Valley has begun production, providing relief after a challenging import season. Current California grapes are showing excellent quality and flavor.
Hothouse Vegetables
Colored Peppers:
Good supply from Canada and Central Mexico. Quality remains excellent, with continued promotional opportunities expected.
Mini Sweet Peppers:
Good supply, though production is entering its seasonal decline.
European Cucumbers:
Good supply. Canadian production is increasing, supporting promotional opportunities.
Mini Cucumbers:
Good supply from Canada and Mexico with promotional opportunities available.
Beefsteak Tomatoes:
Moderate supply. Field-grown production has returned to normal, allowing full order fulfillment. Markets are expected to decline gradually.
Tomatoes on the Vine (TOV):
Good supply. Stable but firm markets are expected through July, with promotional opportunities likely returning later in the month.
Snacking Tomatoes:
Good supply from Mexico and Canada. Promotional opportunities remain available.
Onions
Onion markets have tightened quickly. Several California shippers are experiencing gaps until new-crop production increases, while many East Coast suppliers remain dependent on storage inventories until late July. Limited availability and holiday demand have pushed markets higher. Elevated pricing is expected through early August.
Pears
Argentinian Bosc pears have completed their season. Argentinian Bartlett pears will continue for approximately two more weeks before transitioning to California production throughout July and Washington production in August. Markets are expected to strengthen slightly during these transitions.
Potatoes
Russets:
Good supplies remain available for smaller bagged sizes. However, quality challenges are causing stricter grading, and lower overall yields are pushing bulk prices higher. Virginia's new crop is expected to begin shortly.
Red & Gold Potatoes:
Production has transitioned from Florida to Virginia and North Carolina through July, with Delaware beginning in August. Availability remains stable, though markets continue to run elevated.
Sweet Potatoes:
Supplies are tightening rapidly. Many shippers anticipate gaps from mid-July through mid-August, leading to continued market increases and potential prorations.
Stone Fruit
California supplies and pricing remain stable, with larger fruit sizing creating promotional opportunities on yellow nectarines and plums. South Carolina is wrapping up production, Virginia begins harvest next week, and New Jersey's crop suffered significant losses due to spring freezes.
Tomatoes (Field-Grown)
Round & Roma Tomatoes:
Excellent supply from Georgia and South Carolina.
Grape Tomatoes:
Excellent supply from Georgia and South Carolina.
Tropical
Mangos:
Light supply. Oaxaca, a major Mexican growing region, has completed its season, while Sinaloa and Jalisco production remain behind schedule. Supply challenges are expected to continue for approximately two more weeks.
Avocados:
Good supply. Mexico is harvesting the Loca crop from Michoacán, with smaller sizes dominating production and creating promotional opportunities. California expects strong volumes for another month before seasonal slowing begins.
Limes:
Plentiful supply with excellent promotional opportunities.
